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oChats Platform Plans

WhatsApp Business API Pricing Malaysia

If you are researching WhatsApp Business API pricing in Malaysia, you are in the right place. oChats is an omnichannel messaging platform that connects your business to WhatsApp Business API along with Instagram, Facebook Messenger, Telegram, LINE, and WeChat all from a single dashboard.

One subscription covers your entire messaging stack. You do not pay per channel.

Start with a 7-day free trial with all features unlocked. No credit card required.

Starter
US$359 / year
Billed yearly
Start a 7-days free trial
Request for free trial
  • 1 Workspace
  • Unlimited Team Members
  • Unlimited Messages
  • 50GB Storage
Pro
US$639 / year
Billed yearly
Start a 7-days free trial
Request for free trial
  • 2 Workspaces
  • Unlimited Team Members
  • Unlimited Messages
  • 100GB Storage
Business
US$919 / year
Billed yearly
Start a 7-days free trial
Request for free trial
  • 3 Workspaces
  • Unlimited Team Members
  • Unlimited Messages
  • 150GB Storage
Enterprise
US$1199 / year
Billed yearly
Start a 7-days free trial
Request for free trial
  • 4 Workspaces
  • Unlimited Team Members
  • Unlimited Messages
  • 200GB Storage
Join 1000+ successful organizations

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Understanding WhatsApp API Pricing: Two Separate Costs

Before signing up, it helps to understand that using WhatsApp Business API in Malaysia involves two separate costs. This is true for every WhatsApp API provider — not just oChats.

Cost 1 – oChats platform subscription (shown in the plans above)

This is what you pay oChats to access the dashboard, manage your team inbox, run chatbots, send broadcasts, and connect all your messaging channels. This is the only cost that appears in our pricing table.

Cost 2 – Meta's message fees (charged separately by Meta, not oChats)

Meta charges a per-message fee based on the message category (marketing, utility, authentication, or service) and the customer's country. These fees are billed directly by Meta through your WhatsApp Business Solution Provider — not by oChats. The full rate card by country is in the Additional Fees section below.

Most businesses find that oChats works out significantly cheaper than managing WhatsApp through a dedicated WhatsApp-only tool, because one oChats subscription also covers Instagram, Facebook Messenger, Telegram, LINE, and WeChat at no extra channel fee.

What changed in WhatsApp API pricing on 1 October 2026

Meta's per-message rates by country haven't changed — but which message types are billable has. Before 1 October 2026, you only paid for the three template categories (marketing, utility, authentication). From 1 October 2026, two more message types became chargeable:

Message typeBefore 1 Oct 2026From 1 Oct 2026
Marketing, utility & authentication templates (outside the 24-hour window)ChargedCharged — no change
Service messages (free-form replies from a human agent or AI, inside the 24-hour window)FreeCharged — first 1,000/month per number still free, then billed at that market's service rate
Utility template sent inside the 24-hour windowFreeCharged

Source: Meta's official pricing documentation. Service messages have no volume-tier discount, unlike utility and authentication templates.

In practice, this means the cost of running WhatsApp support now scales with how many replies your team or chatbot sends inside an open conversation — not just how many campaigns you broadcast. Consolidating replies into fewer, clearer messages instead of splitting one answer into several bubbles directly reduces this new exposure.

Feature Comparison

Plan Starter Pro Business Enterprise
PriceUS$359/yearUS$639/yearUS$919/yearUS$1199/year
BilledAnnuallyAnnuallyAnnuallyAnnually
Number of Workspaces1234
Unlimited UsersYesYesYesYes
Unlimited MessagesYesYesYesYes
Unlimited ContactsYesYesYesYes
Unlimited BroadcastsYesYesYesYes
Workflow / Chatbot AutomationNoYesYesYes
Standard SLA Support (within 48 hours)***YesYesYesYes
Free 1-time onboardingYesYesYesYes
Storage50GB100GB150GB200GB
Channel
WhatsApp Web / WABA CoexistenceYesYesYesYes
WhatsApp APIYesYesYesYes
TelegramYesYesYesYes
Facebook MessengerYesYesYesYes
InstagramYesYesYesYes
EmailYesYesYesYes
LINEYesYesYesYes
WeChatYesYesYesYes
Features
DashboardYesYesYesYes
Team InboxYesYesYesYes
CRM ManagementYesYesYesYes
Quick RepliesYesYesYesYes
Workflow/Chatbot AutomationYesYesYesYes
Advance ReportingYesYesYesYes
Shared Storage SpaceYesYesYesYes
Data ExportYesYesYesYes
Appointment Booking FormYesYesYesYes
Ticketing SystemYesYesYesYes
Automated Message & NotificationYesYesYesYes
API & WebhookYesYesYesYes
A.I. Agent (RAG)*Coming SoonComing SoonComing SoonComing Soon
WhatsApp Catalog & Store*Coming SoonComing SoonComing SoonComing Soon
Integrations
Custom ChannelAvailable for quotationAvailable for quotationAvailable for quotationAvailable for quotation
Custom IntegrationAvailable for quotationAvailable for quotationAvailable for quotationAvailable for quotation
WooCommerce / WordPress*YesYesYesYes
Shopify*Coming SoonComing SoonComing SoonComing Soon

*Features that are coming soon.

***Standard SLA support is provided for all paid users which will be attended to within 48 hours. If the problem is too complex, it might take more than 48 hours.

Additional charges incurred by WhatsApp API Service Provider & Meta if connect to WhatsApp.

Additional Fees & Add-On

Data Storage

Add on: Every 50GB US$60/year

Workspaces

Add on: 1 Workspace

1 Workspace can support 1 WhatsApp account, 1 Facebook Messenger, 1 Instagram account, 1 Telegram account, 1 LINE Business account and 1 WeChat Business account.

US$280/year

Other Add-ons

Per-message rates below last verified October 2026 against Meta's official pricing documentation. These are the same rates used for utility, authentication, and (as of 1 October 2026) service messages — see "What changed in WhatsApp API pricing" above.

MarketCurrencyMarketingUtilityAuthenticationAuthentication-International
Argentina$US0.06180.02600.0260N/A
Brazil$US0.06250.00680.0068N/A
Chile$US0.08890.02000.0200N/A
Colombia$US0.01250.00080.0008N/A
Egypt$US0.06440.00360.00360.0650
France$US0.08590.03000.0300N/A
Germany$US0.13650.05500.0550N/A
India$US0.01180.00140.00140.0280
Indonesia$US0.04110.02500.02500.1360
Israel$US0.03530.00530.0053N/A
Italy$US0.06910.03000.0300N/A
Malaysia$US0.08600.01400.01400.0418
Mexico$US0.03050.00850.0085N/A
Netherlands$US0.15970.05000.0500N/A
Nigeria$US0.05160.00670.00670.0750
Pakistan$US0.04730.00540.00540.0750
Peru$US0.07030.02000.0200N/A
Russia$US0.08020.04000.0400N/A
Saudi Arabia$US0.04550.01070.01070.0598
South Africa$US0.03790.00760.00760.0200
Spain$US0.06150.02000.0200N/A
Turkey$US0.01090.00530.0053N/A
United Arab Emirates$US0.04990.01570.01570.0510
United Kingdom$US0.05290.02200.0220N/A
North America$US0.02500.00340.0034N/A
Rest of Africa$US0.02250.00400.0040N/A
Rest of Asia Pacific$US0.07320.01130.0113N/A
Rest of Central & Eastern Europe$US0.08600.02120.0212N/A
Rest of Latin America$US0.07400.01130.0113N/A
Rest of Middle East$US0.03410.00910.0091N/A
Rest of Western Europe$US0.05920.01710.0171N/A
Other$US0.06040.00770.0077N/A
user vs business initiated conversation

Price updated as of Jan 2026 based on Meta Template Pricing & Gupshup fee.

country_iso2country_namemarketingutilityauthenticationservice
ADAndorra0.09210.013050.04710.0015
AEUnited Arab Emirates0.05910.025050.025050.0015
AFAfghanistan0.11130.025050.065250.0015
AGAntigua and Barbuda0.09210.013050.04710.0015
AIAnguilla0.09210.013050.04710.0015
ALAlbania0.13050.054450.085050.0015
AMArmenia0.13050.054450.085050.0015
AOAngola0.035250.00750.02310.0015
ARArgentina0.09420.05250.056550.0015
ASAmerican Samoa0.09210.013050.04710.0015
ATAustria0.09030.04650.05820.0015
AUAustralia0.11130.025050.065250.0015
AWAruba0.09210.013050.04710.0015
AXAland Islands0.09210.013050.04710.0015
AZAzerbaijan0.13050.054450.085050.0015
BABosnia and Herzegovina0.09210.013050.04710.0015
BBBarbados0.09210.013050.04710.0015
BDBangladesh0.11130.025050.065250.0015
BEBelgium0.09030.04650.05820.0015
BFBurkina Faso0.035250.00750.02310.0015
BGBulgaria0.13050.054450.085050.0015
BHBahrain0.052650.025050.02820.0015
BIBurundi0.035250.00750.02310.0015
BJBenin0.035250.00750.02310.0015
BLSaint Barthelemy0.09210.013050.04710.0015
BMBermuda0.09210.013050.04710.0015
BNBrunei Darussalam0.09210.013050.04710.0015
BOBolivia0.11250.018450.068250.0015
BQBonaire, Sint Eustatius and Saba0.09210.013050.04710.0015
BRBrazil0.095250.01350.048750.0015
BSBahamas0.09210.013050.04710.0015
BTBhutan0.09210.013050.04710.0015
BWBotswana0.035250.00750.02310.0015
BYBelarus0.13050.054450.085050.0015
BZBelize0.09210.013050.04710.0015
CACanada0.0390.00750.021750.0015
CCCocos (Keeling) Islands0.09210.013050.04710.0015
CDCongo, Democratic Republic of the Congo0.09210.013050.04710.0015
CFCentral African Republic0.09210.013050.04710.0015
CGCongo0.035250.00750.02310.0015
CHSwitzerland0.09030.04650.05820.0015
CICote D’Ivoire0.035250.00750.02310.0015
CKCook Islands0.09210.013050.04710.0015
CLChile0.134850.03150.080550.0015
CMCameroon0.035250.00750.02310.0015
CNChina0.11130.025050.065250.0015
COColombia0.020250.00180.013050.0015
CRCosta Rica0.11250.018450.068250.0015
CVCape Verde0.09210.013050.04710.0015
CWCuracao0.09210.013050.04710.0015
CXChristmas Island0.09210.013050.04710.0015
CYCyprus0.09210.013050.04710.0015
CZCzech Republic0.13050.054450.085050.0015
DEGermany0.206250.0840.11670.0015
DJDjibouti0.09210.013050.04710.0015
DKDenmark0.09030.04650.05820.0015
DMDominica0.09210.013050.04710.0015
DODominican Republic0.11250.018450.068250.0015
DZAlgeria0.035250.00750.02310.0015
ECEcuador0.11250.018450.068250.0015
EEEstonia0.09210.013050.04710.0015
EGEgypt0.162450.00930.00930.0015
EHWestern Sahara0.09210.013050.04710.0015
EREritrea0.035250.00750.02310.0015
ESSpain0.093750.03150.05280.0015
ETEthiopia0.035250.00750.02310.0015
FIFinland0.09030.04650.05820.0015
FJFiji0.09210.013050.04710.0015
FKFalkland Islands (Malvinas)0.09210.013050.04710.0015
FMMicronesia, Federated States of0.09210.013050.04710.0015
FOFaroe Islands0.09210.013050.04710.0015
FRFrance0.21630.04650.105150.0015
GAGabon0.035250.00750.02310.0015
GBUnited Kingdom0.080850.03450.05520.0015
GDGrenada0.09210.013050.04710.0015
GEGeorgia0.13050.054450.085050.0015
GFFrench Guiana0.09210.013050.04710.0015
GGGuernsey0.09210.013050.04710.0015
GHGhana0.035250.00750.02310.0015
GIGibraltar0.09210.013050.04710.0015
GLGreenland0.09210.013050.04710.0015
GMGambia0.035250.00750.02310.0015
GNGuinea0.09210.013050.04710.0015
GPGuadeloupe0.09210.013050.04710.0015
GQEquatorial Guinea0.09210.013050.04710.0015
GRGreece0.13050.054450.085050.0015
GTGuatemala0.11250.018450.068250.0015
GUGuam0.09210.013050.04710.0015
GWGuinea-Bissau0.035250.00750.02310.0015
GYGuyana0.09210.013050.04710.0015
HKHong Kong0.11130.025050.065250.0015
HNHonduras0.11250.018450.068250.0015
HRCroatia0.13050.054450.085050.0015
HTHaiti0.11250.018450.068250.0015
HUHungary0.13050.054450.085050.0015
IDIndonesia0.063150.03150.04650.0015
IEIreland0.09030.04650.05820.0015
ILIsrael0.054450.009450.026850.0015
IMIsle of Man0.09210.013050.04710.0015
INIndia0.017550.00360.00360.0015
IOBritish Indian Ocean Territory0.09210.013050.04710.0015
IQIraq0.052650.025050.02820.0015
ISIceland0.09210.013050.04710.0015
ITItaly0.105150.04650.05820.0015
JEJersey0.09210.013050.04710.0015
JMJamaica0.11250.018450.068250.0015
JOJordan0.052650.025050.02820.0015
JPJapan0.11130.025050.065250.0015
KEKenya0.035250.00750.02310.0015
KGKyrgyzstan0.09210.013050.04710.0015
KHCambodia0.11130.025050.065250.0015
KIKiribati0.09210.013050.04710.0015
KMComoros0.09210.013050.04710.0015
KNSaint Kitts and Nevis0.09210.013050.04710.0015
KRKorea, Republic of0.09210.013050.04710.0015
KWKuwait0.052650.025050.02820.0015
KYCayman Islands0.09210.013050.04710.0015
KZKazakhstan0.09210.013050.04710.0015
LALao People’s Democratic Republic0.11130.025050.065250.0015
LBLebanon0.052650.025050.02820.0015
LCSaint Lucia0.09210.013050.04710.0015
LILiechtenstein0.09210.013050.04710.0015
LKSri Lanka0.11130.025050.065250.0015
LRLiberia0.035250.00750.02310.0015
LSLesotho0.035250.00750.02310.0015
LTLithuania0.13050.054450.085050.0015
LULuxembourg0.09210.013050.04710.0015
LVLatvia0.13050.054450.085050.0015
LYLibyan Arab Jamahiriya0.035250.00750.02310.0015
MAMorocco0.035250.00750.02310.0015
MCMonaco0.09210.013050.04710.0015
MDMoldova, Republic of0.13050.054450.085050.0015
MEMontenegro0.09210.013050.04710.0015
MFSaint Martin0.09210.013050.04710.0015
MGMadagascar0.035250.00750.02310.0015
MHMarshall Islands0.09210.013050.04710.0015
MKMacedonia, the Former Yugoslav Republic of0.13050.054450.085050.0015
MLMali0.035250.00750.02310.0015
MMMyanmar0.09210.013050.04710.0015
MNMongolia0.11130.025050.065250.0015
MOMacao0.09210.013050.04710.0015
MPNorthern Mariana Islands0.09210.013050.04710.0015
MQMartinique0.09210.013050.04710.0015
MRMauritania0.035250.00750.02310.0015
MSMontserrat0.09210.013050.04710.0015
MTMalta0.09210.013050.04710.0015
MUMauritius0.09210.013050.04710.0015
MVMaldives0.09210.013050.04710.0015
MWMalawi0.035250.00750.02310.0015
MXMexico0.06690.01650.037350.0015
MYMalaysia0.13050.02250.02250.0015
MZMozambique0.035250.00750.02310.0015
NANamibia0.035250.00750.02310.0015
NCNew Caledonia0.09210.013050.04710.0015
NENiger0.035250.00750.02310.0015
NFNorfolk Island0.09210.013050.04710.0015
NGNigeria0.07890.011550.011550.0015
NINicaragua0.11250.018450.068250.0015
NLNetherlands0.241050.07650.10950.0015
NONorway0.09030.04650.05820.0015
NPNepal0.11130.025050.065250.0015
NRNauru0.09210.013050.04710.0015
NUNiue0.09210.013050.04710.0015
NZNew Zealand0.11130.025050.065250.0015
OMOman0.052650.025050.02820.0015
PAPanama0.11250.018450.068250.0015
PEPeru0.106950.03150.058050.0015
PFFrench Polynesia0.09210.013050.04710.0015
PGPapua New Guinea0.11130.025050.065250.0015
PHPhilippines0.11130.025050.065250.0015
PKPakistan0.072450.00960.00960.0015
PLPoland0.13050.054450.085050.0015
PMSaint Pierre and Miquelon0.09210.013050.04710.0015
PRPuerto Rico0.11250.018450.068250.0015
PSPalestinian Territory, Occupied0.09210.013050.04710.0015
PTPortugal0.09030.04650.05820.0015
PWPalau0.09210.013050.04710.0015
PYParaguay0.11250.018450.068250.0015
QAQatar0.052650.025050.02820.0015
REReunion0.09210.013050.04710.0015
RORomania0.13050.054450.085050.0015
RSSerbia0.13050.054450.085050.0015
RURussian Federation0.12180.06150.065850.0015
RWRwanda0.035250.00750.02310.0015
SASaudi Arabia0.069750.018750.018750.0015
SBSolomon Islands0.09210.013050.04710.0015
SCSeychelles0.09210.013050.04710.0015
SDSudan0.035250.00750.02310.0015
SESweden0.09030.04650.05820.0015
SGSingapore0.11130.025050.065250.0015
SHSaint Helena0.09210.013050.04710.0015
SISlovenia0.13050.054450.085050.0015
SJSvalbard and Jan Mayen0.09210.013050.04710.0015
SKSlovakia0.13050.054450.085050.0015
SLSierra Leone0.035250.00750.02310.0015
SMSan Marino0.09210.013050.04710.0015
SNSenegal0.035250.00750.02310.0015
SOSomalia0.035250.00750.02310.0015
SRSuriname0.09210.013050.04710.0015
SSSouth Sudan0.035250.00750.02310.0015
STSao Tome and Principe0.09210.013050.04710.0015
SVEl Salvador0.11250.018450.068250.0015
SXSint Maarten0.09210.013050.04710.0015
SZSwaziland0.035250.00750.02310.0015
TCTurks and Caicos Islands0.09210.013050.04710.0015
TDChad0.035250.00750.02310.0015
TGTogo0.035250.00750.02310.0015
THThailand0.11130.025050.065250.0015
TJTajikistan0.11130.025050.065250.0015
TKTokelau0.09210.013050.04710.0015
TLTimor-Leste0.09210.013050.04710.0015
TMTurkmenistan0.11130.025050.065250.0015
TNTunisia0.035250.00750.02310.0015
TOTonga0.09210.013050.04710.0015
TRTurkey0.017850.009450.013950.0015
TTTrinidad and Tobago0.09210.013050.04710.0015
TVTuvalu0.09210.013050.04710.0015
TWTaiwan, Province of China0.11130.025050.065250.0015
TZTanzania, United Republic of0.035250.00750.02310.0015
UAUkraine0.13050.054450.085050.0015
UGUganda0.035250.00750.02310.0015
USUnited States0.0390.00750.021750.0015
UYUruguay0.11250.018450.068250.0015
UZUzbekistan0.11130.025050.065250.0015
VAHoly See (Vatican City State)0.09210.013050.04710.0015
VCSaint Vincent and the Grenadines0.09210.013050.04710.0015
VEVenezuela0.11250.018450.068250.0015
VGVirgin Islands, British0.09210.013050.04710.0015
VIVirgin Islands, U.s.0.09210.013050.04710.0015
VNViet Nam0.11130.025050.065250.0015
VUVanuatu0.09210.013050.04710.0015
WFWallis and Futuna0.09210.013050.04710.0015
WSSamoa0.09210.013050.04710.0015
YEYemen0.052650.025050.02820.0015
YTMayotte0.09210.013050.04710.0015
ZASouth Africa0.058350.01290.01290.0015
ZMZambia0.035250.00750.02310.0015
ZWZimbabwe0.09210.013050.04710.0015
gupshup 2 user vs business initiated conversation
360dialog pricing 360dialog 2 user vs business initiated conversation
line pricing

Once you have registered an official LINE Business Account, it will generate a user ID automatically for your business. If you want to use a custom user ID, you need to pay US$12/year.

wechat service account

Pricing for WeChat Business account: US$99/year

What is included in every oChats plan?

Every oChats subscription — regardless of plan tier — includes access to all of the following messaging channels through a single workspace:

  • WhatsApp Business API (via WhatsApp Cloud API, Gupshup, or 360Dialog)
  • Facebook Messenger
  • Instagram Direct Messages
  • Telegram
  • LINE Business Account
  • WeChat Business Account
  • Website live chat widget

Each workspace supports one account per channel. If your business runs multiple brands or locations that need separate WhatsApp numbers, you can add additional workspaces as an add-on.

whatsapp business api pricing malaysia

Feel confused about the pricing? Don't worry & watch the video

Pricing Explaination

Pricing Explanation

Frequent Asked Questions

WhatsApp Business API pricing in Malaysia has two components. First, you pay for a platform like oChats to manage your WhatsApp for business conversations — see the plan prices above. Second, Meta charges a per-message fee based on the message category (marketing, utility, authentication, or service) and the customer's country. As of 1 October 2026, Meta also charges for service messages and in-window utility replies that used to be free — see "What changed in WhatsApp API pricing on 1 October 2026" above. Malaysia's current marketing rate is US$0.0860 per message; utility, authentication, and service messages are US$0.0140. The full rate breakdown is shown in the Additional Fees section above.
Not since 1 October 2026. Each WhatsApp Business Account gets 1,000 free service messages per month, per phone number. After that, Meta bills each service message at the same rate as a utility or authentication message for that country — for Malaysia, that's US$0.0140 per message. Service messages don't qualify for Meta's volume-tier discounts, so the per-message rate stays flat however many you send. Source: Meta's official pricing documentation.
oChats supports WhatsApp, Instagram, Facebook Messenger, Telegram, LINE, WeChat, and website live chat — all included in one subscription. You do not pay extra to add channels. This makes oChats more cost-effective than using separate tools for each platform.
A standalone WhatsApp Business API solution typically only covers WhatsApp. With oChats, the same subscription gives you WhatsApp plus six other messaging channels. If your customers also reach you on Instagram or Facebook Messenger, oChats removes the need for separate tools — so the total cost of running your messaging stack is lower.
Yes. You can get started right away with 7-days free trial. No credit card is required to begin.
Yes. You can request it by contacting us via WhatsApp.
You can always check out more information in our website. Alternatively, you can refer to WhatsApp official website for their template fees.
Yes, we do have. Here is our WhatsApp live chat.
All the incoming new messages are not able to receive. New contact numbers & files are not able to upload in the dashboard due to full storage. You will not be able to create new saved replies. You will need to get additional 50GB storage for US$200/year.

The remaining fund will be refunded to you based on remaining months left in your account. For eg, you sign up on 15th Jun 2021 and you want to cancel your subscription plan on 20th Dec 2021.

MonthStatus
15/6/2021Active
15/7/2021Active
15/8/2021Active
15/9/2021Active
15/10/2021Active
15/11/2021Active
15/12/2021Active
15/1/2022Your plan will be active until 15/1/2022.
15/2/2022Refund based on pro-rated value
15/3/2022Refund based on pro-rated value
15/4/2022Refund based on pro-rated value
15/5/2022Refund based on pro-rated value
We accept all types of credit cards with Visa & Mastercard
  • The files you upload
  • All your messaging between your clients and your company
  • Your saved replies
  • Your contacts
You can upgrade your plan at any time. Just go to Billing section in your dashboard and select the plan you want by clicking on "Subscribe" button.
Everything is transparent. All the price which you should know of is stated above. Our price is not inclusive any tax yet. As of now, there are no tax until further notice.
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